In web analytics, “trends are friends” because over time the metrics and analysis point to a direction as a result of the changes you implement (or not). This is the momentum we strive for to build customer relationships that lead to increased revenues.

Definition
Website analytics is a comprehensive assessment of your website’s visitor activity and behavior. It illustrates your site’s strengths and weaknesses and delivers insight on key performance indicators to provide detailed recommendations for improvement.

More accountability with analysis and ROI
At last, website analytics brings metrics to the marketing table with more accountability and ROI. Marketing has caught up with the rest of the business world; murky marketing is no longer acceptable. Smart companies are on board with web analytics to get the best return on their website investment.

Continuous improvement cycle
The core essential elements to website analytics are measure, report, analyze and optimize.

Measure - Use measurement application to collect relevant information.

Report - Compile data into legible reports using key performance indicators, etc.

Analyze - Analyze data with dedicated personnel enabled to instigate changes based on data results. Offer ‘actionable insights.’

Optimize - Modify the site based on insights gleaned during analysis phase.

A dashboard sampling of key indicators

Easy-to-understand reports
Our easy-to-understand visually enhanced reports help you make profit-generating improvements to your website

• Learn more about where your visitors come from and how they interact with your site
• Learn which online marketing initiatives are cost effective and see how visitors actually interact with your site. Make informed site design improvements, drive targeted traffic and increase your conversions and profits.
• Improve your results online, strengthen your marketing initiatives, and create higher-converting websites.
• Help identity gaps in communication

Ask yourself the tough questions
Do you know what your new and returning visitors website visitors are doing on your website? Where do they go, how long do they stay, how many pages do they visit? Is your value proposition strong enough to keep your visitors interested? Are your visitors going to the important pages, and if so, how long are they staying there? Are you getting the response you want - more orders, service inquiries, reaching your goals?

Understand and unearth information on how people interact with your website. Create business value by understanding your website metrics (website data) to make strategic marketing decisions. Superior web analytics combined with experienced and thoughtful insight is a powerful business advantage.

Understanding your business model
The key to identifying metrics that are right for you is understanding your own business model. It’s easy to get lost in too many irrelevant metrics and be distracted. We can help you determine what metrics you really need in order to make smart marketing decisions.

by John Bergdoll, Creative Solutions, Inc.

 

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